In this case study, I explore how we helped an accounting software company in the SaaS niche significantly enhance its organic keyword presence. Over a focused campaign period, the company grew from 619 to 1,184 organic keywords—a remarkable 91.27% growth. The Growth Journey The project commenced in February 2024, during which the website’s organic traffic was approximately 300 visits…
The other day, I stumbled upon a nostalgic story about a long-standing personal website started by an IT professional in 2008. It began as a vanity project, a common trend when many maintained personal websites. Over the years, as web monetization progressed, privacy issues emerged, leading the site owner to tighten security and limit access….
Since the rollout of Google’s Helpful Content Update (HCU), I’ve been nurturing a theory about SEO practices, particularly search engine first content. Imagine a website where the bulk of its pages are crafted around exact match keywords pulled from tools like AdWords, Google Autosuggest, Ahrefs, Ubersuggest, and Answer the Public—essentially, what many affiliate sites are…
