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I broke “editing” into five stackable levels and modelled 900 AI articles across six new sites. Copyediting alone saved 11% of pages and cost the most per survivor. The flip happens when a named author and real first-hand detail arrive tog…
Read more →Sworn testimony and Google’s leaked index documentation revealed signals the industry was told not to worry about. Read as retrieval signals rather than ranking signals, they explain which three sources an AI answer actually cites.
Read more →There is a quiet myth in SEO that a bigger audit means a better audit. Spend three weeks crawling a site, hand the client a 200-page PDF, and the work looks serious. But most of those documents die in a downloads folder. Nobody turns them…
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