Analyzing Google’s Core Update | The Pitfalls of Search Engine First Content
Since the rollout of Google’s Helpful Content Update (HCU), I’ve been nurturing a theory about SEO practices, particularly search engine first content. Imagine a website where the bulk of its pages are crafted around exact match keywords pulled from tools like AdWords, Google Autosuggest, Ahrefs, Ubersuggest, and Answer the Public—essentially, what many affiliate sites are…