Link Building Case Study – From 619 to 1,184 Organic Keywords – SaaS Accounting Software
In this case study, I explore how we helped an accounting software company in the SaaS niche significantly enhance its organic keyword presence. Over a focused campaign period, the company grew from 619 to 1,184 organic keywords—a remarkable 91.27% growth. The Growth Journey The project commenced in February 2024, during which the website’s organic traffic was approximately 300 visits…
In this case study, I explore how we helped an accounting software company in the SaaS niche significantly enhance its organic keyword presence. Over a focused campaign period, the company grew from 619 to 1,184 organic keywords—a remarkable 91.27% growth.
The Growth Journey
The project commenced in February 2024, during which the website’s organic traffic was approximately 300 visits per month.
By May 2024, as the targeted SEO and link-building campaign concluded, the organic traffic stabilized at around 900 visits per month after reaching 1100 visits per month (Consistent growth over a 4-month period marked by a steady rise in keyword rankings and traffic value).
A Closer Look at the Client’s website
Our client offers a comprehensive accounting software solution tailored to small and medium-sized businesses. The software streamlines financial processes, automates bookkeeping tasks, and provides real-time financial insights—all critical components for businesses looking to manage their finances more effectively.
Our efforts focused on enhancing the website with targeted, high-quality content and implementing a robust link-building strategy that increased search visibility and user engagement.
The Strategy: Approach and Analysis
The first step was a detailed analysis of the software’s website performance using tools like Ahrefs. We concentrated on critical metrics, including Domain Rating, Organic Traffic, Organic Keywords, Referring Domains, and Traffic Value. This comprehensive analysis helped us develop a link-building strategy that aligned perfectly with the client’s goals.
Keyword Analysis: Targeting Low-Hanging Fruits
We identified and prioritized keywords that were already performing well but had the potential to rank even higher. Specifically, we targeted keywords in positions 4-10 and 11-50, aiming to push them into the top spots on search engine results pages (SERPs). This strategic focus allowed us to achieve significant gains in keyword rankings with minimal competition.
SERP Analysis
Our team conducted an in-depth analysis of the search engine results pages, comparing our client’s website with its competitors in the SaaS accounting space. By understanding the intent behind user searches and aligning our content with those needs, we were able to significantly boost the software’s visibility and relevance in the market.
Anchor Text Diversity and Keyword Variations
We refined our anchor text strategy to ensure that our backlinks were both natural and impactful. By aligning our anchor text with the patterns observed in top-performing competitors in the SaaS sector, we maximized the effectiveness of our links and improved the software’s overall SEO health.
The Results
As a result of our efforts, the software’s organic keywords increased from 619 to 1,184—a substantial growth that has positioned the site for continued success as it builds on these gains.
Traffic Value: The site’s traffic value improved from $575 to $764, reflecting a 32.87% increase, which indicates enhanced revenue potential from organic search.
Organic Traffic: The software’s organic traffic grew from 800 visits per month in February 2024 to 1,400 visits per month in April 2024, before stabilizing at 1,200 visits per month by May 2024. This represents a 50% increase from the starting point, showcasing the effectiveness of our SEO strategies.
Our client’s investment in link building has delivered significant returns, as evidenced by the consistent growth from the initial stages to now. This upward trend clearly demonstrates the effectiveness of our strategies. For businesses seeking to strengthen their online presence further, exploring the benefits offered by Searcharoo could be your next strategic move.
Why Choose Digitalonian for Your SaaS SEO Needs?
At Digitalonian, we specialize in driving organic growth for SaaS companies through tailored SEO and link-building strategies. Our data-driven approach focuses on enhancing user experience and search visibility, delivering measurable results that directly impact your bottom line.
With a proven track record in the SaaS industry, Digitalonian is your trusted partner for achieving sustainable online growth. Our commitment to quality, combined with deep industry knowledge, ensures that your software will not only reach but exceed its potential.
The results of our customized link-building campaign speak for themselves. In a short period, we’ve delivered significant keyword growth and laid the groundwork for ongoing success.
The speed of your SEO growth largely depends on the level of investment you’re willing to make in your site. In some cases, it’s wiser to start small and gradually increase your efforts as you begin to see positive results.
How fast you grow will all depend on how much you are willing to invest on your site.
Sometimes it is better to start off small and work up to larger orders once you start to see the needle moving.
