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AI SEO Case Study: Scaling D2D Experts’ AI Visibility to 309.5K Monthly Audience

ByAhsan Zafeer
SEO STRATEGIST Ahsan Zafeer Apr 14, 2026

Overview: Between October 2025 and March 2026, Digitalonian led the AI SEO strategy for thed2dexperts.com, a 7-figure home-service business training company. In six months, we scaled the brand from near-zero AI visibility to a recognized authority across every major LLM platform — reaching a monthly audience of 309.5K.

The Challenge

When the engagement began in October 2025, D2D Experts had virtually no presence in AI-generated answers. As buyers increasingly turned to ChatGPT, Gemini, Google AI Overviews, and AI Mode to research door-to-door sales training, the brand was effectively invisible in these new discovery channels — rarely mentioned, cited, or recommended despite strong topical authority in its space.

The goal was clear: build measurable AI visibility from the ground up and earn consistent mentions and citations across the platforms shaping how prospects discover training providers.

The Strategy

We treated AI visibility as its own discipline rather than a by-product of traditional SEO. The approach centered on identifying high-intent topics, strengthening the sources LLMs cite, and aligning content with the exact questions buyers ask AI assistants.

  • Topic mapping: Identified 140 performing topics across door-to-door sales, solar sales training, commercial roofing, and adjacent niches — plus 670 additional topic opportunities for continued growth.
  • Source optimization: Optimized content across 431 cited sources and 137 cited pages to make the brand the most reference-worthy answer for its core topics.
  • Citation building: Focused on earning mentions and citations that LLMs surface, improving both share of voice and the AI Visibility Score over time.

The Results

By March 2026, the brand had gone from invisible to consistently cited across the AI landscape, with steady month-over-month gains.

  • Monthly Audience: 309.5K (+8.1% growth), scaling from near-zero in October 2025
  • Mentions & citations: 94 mentions across AI platforms, 317 citations (+14.4%), and 137 cited pages (+14.2%)
  • AI Visibility Score: 30/100 with a consistent upward trajectory
  • Topic coverage: 140 performing topics, with 670 further opportunities identified

Platform-Specific Performance

  • Google AI Mode: 45.7% share (43 mentions) — the largest distribution channel
  • Google AI Overview: 30.9% share (29 mentions)
  • Gemini: 13.8% share (13 mentions)
  • ChatGPT: 9.6% share (9 mentions)

Geographic Reach

Visibility was concentrated in the brand’s core market, with 88.7% US-based mentions (94), plus additional presence in the UK (2.8%), Australia (2.8%), and other markets (5.7%).

Top Performing Topics

  • D2D University & D2DU Resources — 94 visibility, 15 mentions, 108 AI volume
  • Door-to-Door Sales and Marketing Experts — 47 visibility, 7 mentions, 716 AI volume
  • Solar Sales Training — 38 visibility, 6 mentions, 35 AI volume
  • Door-to-Door Sales Conferences — 30 visibility, 3 mentions, 246 AI volume
  • Commercial Roofing Sales Training — 30 visibility, 4 mentions, 110 AI volume
D2D Experts AI Visibility - Monthly Audience Growth to 309.5K

Key Takeaways

  • AI visibility can be built deliberately — D2D Experts went from near-zero to a 309.5K monthly audience in just six months.
  • Google’s AI surfaces (AI Mode + AI Overviews) drove 76.6% of total mentions, making them the highest-priority channels for this niche.
  • Optimizing cited sources and pages, not just rankings, is what moves the AI Visibility Score.

Want Similar Results?

Digitalonian helps brands earn visibility in the AI answers their buyers now rely on. If you want to turn AI search into a discovery channel for your business, get in touch with our team.